Tomtom 20 situation analysis 21 general environmental analysis (i) the economic forces the sales that generated by tomtom are impacted by the economic fluctuations of the market in which it competes. Tomtom can provide detailed traffic analysis on the entire network instead of only the fixed locations where measurement equipment is available, so offering valuable insights into traffic conditions for a variety of users.
Tomtom new competition everywhere overview of largest producer of satellite navigation systems in the world dutch by origin, headquarter based in amsterdam.
Analysis of tomtom several years ago, it was so difficult for people to reach a place that they never got the traditional paper maps were the useful tools for people travel.
Tomtom new competition everywhere overview of largest producer of satellite navigation systems in the world dutch by origin, headquarter based in amsterdam - chen ying thank you for you attention swot analysis strenghts: reliable satellite navigation technology r&d and manufacturing capabilities reliable, well known and established brand. Rivalry of the competitors high: tom tom is facing increasing competition from smart phones which all of them offer similar services, also tom tom facing the compositing with maps, services and built-in systems in cars with others 10 financial analysis (in m euro) 11 marketing strategy 12.
Swot analysis of tomtom strengths based on the case, tomtom is one of the largest pnd companies in the world it has large market share in both of european and american market within the navigational industry. Tomtom (tom2) is one of the largest producers of navigation systems in the world, comprised of both standalone devices and applications the company leads the navigation systems market in europe and is second in the us, but as these markets become saturated tom2’s sales growth rate and profits decrease.