Subway stp segment people willing to have a hygienic and delicious non conventional meal at a restaurant target group children and youth from middle and upper class positioning a healthier, fresher alternative to conventional fast food subway swot analysis strengths 1worldwide brand recognition and high brand loyalty 2. Strengths subway restaurants is one of the leading submarine sandwich franchise based in the united states and having presence in more than seventy two countries having over 20,532 restaurants all over the world.
Howandwhatnet welcome to the world of easy-to-use information swot analysis is an important planning tool subway has its own strengths as well as weaknesses. Swot stands for strengths, weaknesses, opportunities, and threats while, strengths and weaknesses are internal factors, opportunities and threats are external factors (needham et al, 1995) the discussion that follows includes a swot analysis of subway. Swot analysis on subway internal weaknesses the services that the employees are not the same in each store, some places you go very quick, and in some places it takes you a long time to get your food the way that subways designs there store sometimes makes it look cheap.
Subway receives much of its income from foreign operations that income has to be converted into dollars and may affect the company’s profits, especially when the dollar is appreciating against other currencies. Subway case analysis subway® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods subway's® annual sales exceeded $63 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. Swot analysis  takes an even narrower focus by centering on an individual firm specifically, swot analysis is a tool that considers a firm’s s trengths and w eaknesses along with the o pportunities and t hreats that exist in the firm’s environment ( figure 420 “swot” .
Subway swot analysis introduction an american company, subway was founded in 1965 and has seen grown to having stores in over 44,000 locations in 113 countries around the world making it the world's largest submarine sandwich chain (subway 2017a ibis world 2017.
Swot analysis on subway : subway is an american restaurant franchise that primarily sells submarine sandwiches (subs), salads, and personal pizzas it is owned and operated by doctor's associates, inc (dai. Subway is the largest fast food chain in the world by the number of stores that they have external opportunities people are always in demand for healthier d and for a choice to get a healthier option when getting fast food.
Opportunities in the swot analysis of subway : health consciousness: people are getting more and more health conscious in today’s world so, subway can actually exploit this and become more successful as brand and restaurant home delivery: most of the successful restaurants are providing services like home delivery.
Here is the swot analysis of subway which is an american fast food restaurant franchise that primarily sells submarine sandwiches popularly known as “sub” it has a high brand recall and following among its customers the ones who eat here are high brand loyalists it is the third most valuable restaurants. Swot analysis subway - free download as pdf file (pdf), text file (txt) or read online for free. Looking for newest subway swot analysis for 2013 click here to find the example of subway’s strengths, weaknesses, opportunities and threats.